Precious Agba
FlexTrade
FlexTrade
FlexTrade
User Experience (UX) Dashboard for FlexTrade Online Shopping App using Microsoft Excel
User Experience (UX) Dashboard for FlexTrade Online Shopping App using Microsoft Excel
User Experience (UX) Dashboard for FlexTrade Online Shopping App using Microsoft Excel
This project provides actionable insights into identifying UX issues, optimizing the checkout process, personalized product recommendations and boosting user spending.
This project provides actionable insights into identifying UX issues, optimizing the checkout process, personalized product recommendations and boosting user spending.
Client:
FlexTrade
My Role:
Data Analyst
Year:
2024
Service Provided:
UX Optimization, Checkout Enhancement, Case Study Presentation
From this dashboard, FlexTrade’s data showed no duplicate entries, with users averaging 15 minutes per session. Bounce Rate and Conversion Rate had an inverse relationship across 2021 and 2022. Higher cart additions occurred when the Conversion Rate neared 50%, though a slight decline was noted. Feedback highlighted issues with checkout, search functionality, and cart bugs.
From this dashboard, FlexTrade’s data showed no duplicate entries, with users averaging 15 minutes per session. Bounce Rate and Conversion Rate had an inverse relationship across 2021 and 2022. Higher cart additions occurred when the Conversion Rate neared 50%, though a slight decline was noted. Feedback highlighted issues with checkout, search functionality, and cart bugs.
